Growth Marketing Manager

Reports to: Senior Marketing Manager

Direct reports: Senior Marketing Executive

Location: London (Shoreditch)

Hours: 35 hours per week, (typically Mon – Fri 9:30am – 5:30pm) Happy to talk flexible working and hybrid working to suit both parties

Salary: £36,000 - £38,000 per annum

Closing date: 11 June 2023

Job Objectives: D&AD is looking for an experienced growth marketing expert with a proven track record in digital acquisition to drive performance across its portfolio of products. The successful candidate will deliver ROI-focused growth marketing campaigns, ensuring they increase customer acquisition, retention and revenues; deliver the appropriate target audiences; and create long-term value for the business.

Key responsibilities:
Lead the development and delivery of D&AD’s growth marketing strategies across our portfolio of awards and learning products

Working closely with D&AD’s appointed digital marketing agency, implement, manage and monitor the delivery of campaigns to time and budget

Identify insight needed to create the plans, and work with relevant internal teams and agencies to acquire this

Work with Business Development teams to ensure that marketing plans and sales are fully joined up, including lead generation, up-sell, cross-sell, retention and advocacy

Create and send campaign emails using Pardot

Brief and oversee production of marketing materials and assets, using agencies and designers as required

Work closely with the CRM Manager to implement data cleanse, enrichment and build, monitoring progress against KPIs

Day to day management of campaign budgets, ensuring spend is allocated as appropriate; that all spend is accurately recorded and reported; and delivers the best result possible

Regularly review and report on activity, spend and results, applying actionable insights to optimise where required

Provide regular reporting against overall marketing and campaign KPIs for products in portfolio

Define target audience segments and profiles, identifying propositions and messaging needed for each

Write campaign copy across channels and marketing materials

Work with Head of Content and Social Media Manager to ensure content and social media plans drive awareness and engagement with relevant target audiences

Line manage the Senior Marketing Executive and support the day to day development of their growth marketing experience and expertise

Experience required:
Minimum three years’ experience in leading digital marketing campaigns, including planning, full campaign management and analysis

Successful track record running paid social campaigns across Meta, TikTok, LinkedIn and YouTube for a variety of audiences with proven ROI

Copywriting for different marketing media

Developing customer insight and improving customer experience

Setting and implementing data strategies

Stakeholder (internal and external) management

Budget management

Working closely with sales teams, and in lead generation

Ideally experience of marketing education / learning products

Key competencies required:
Strategic thinker, with an analytical, data-driven and structured approach to decision-making.

Highly organised with ability to manage multiple projects

Customer-oriented, with proven experience in mapping and optimising the customer journey

Results-focused, able to clearly demonstrate success via proven metrics

Strong copywriting skills - able to clearly and succinctly convey information and ideas in a manner that engages the audience and helps them understand and retain the message

Strong relationship skills - able to build and develop strategic working relationships across the business to facilitate the accomplishment of goals, leverage learning and share best practice

Highly proactive, initiating attitude - able to take prompt action to accomplish objectives and goals beyond what is required, with the energy and tenacity to address bottlenecks and barriers.

Adaptable and flexible

D&AD is committed to diversity, equality, equity, inclusion and respect for all.  Providing a work environment in which all employees are treated with fairness, respect and dignity and which is free of discrimination, victimisation, bullying and harassment.   At D&AD we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Please email vanessa.knight@btinternet.com to let us know if you need any reasonable adjustments to be made for any part of the recruitment process.

In order to comply with the Prevention of Illegal Working, Immigration, Asylum and Nationality Act, you will need to provide appropriate documentation that proves that you are eligible to work in the UK.  

Due to the number of applications we receive, we regret that you will not be contacted unless you are shortlisted for an interview. If you have not heard from us within three weeks of the closing date of your application you should assume that you have not been successful on this occasion. 

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