Senior PR and Communications Manager

Reports to: Marketing Director

Location: London (Shoreditch)

Hours: Mon-Fri 09.30 – 17.30, hybrid role and we are happy to talk about flexible working.

Salary: £40,000 - £45,000 depending on experience

Job Objectives:

We are looking for a Senior PR Manager to find innovative ways to communicate the D&AD brand story through the media, manage our brand reputation as well as engage, inspire, and motivate communities.

Reporting into our Marketing Director, this in-house role is responsible for all day-to-day global PR, including developing, implementing, reporting and analysing our international PR plans and communications activations to drive awareness, comprehension and advocacy of D&AD

Key responsibilities:

Develop strategies and disruptive PR plans that can be executed globally, with local adaptations, to grow brand awareness amongst professionals and emerging talent within the creative industries (advertising, design, digital, production, media)

Build and foster key relationships with media, digital influencers, publicists and VIPs on behalf of the brand

Ideate and execute communication strategies to drive brand exposure and support growth through media including thought leadership, press communications, media partnerships, influencer and blogger outreach

Position D&AD as an authority and active voice in the commercial creative space and a first point-of-call for journalists

Build strong relationships with industry and mainstream media platforms. Securing consistent press coverage through ongoing active storytelling and provocation, always positioning the brand as a thought-leader and innovator in the industry

Promote and respect core brand values and work closely with other stakeholders of the Marketing team to deliver integrated campaigns and activations

Identify and target opportunities to engage D&AD in trending topics through both UK and international press for design, advertising, marketing, digital, and Gen Z communities

Identify and target opportunities with larger broadcast, national and digital media to reach new audiences

Work with other members of the Marketing team to integrate communications into a wider customer-led strategy

Analyse and generate insight from PR agencies, digital listening tools, brand research and media monitoring platforms to evaluate success and drive future decisions

Write, distribute and follow-up on press releases, manage our press contact database and schedule interviews

Organise media events, and manage media attendance at D&AD events

Manage external PR partners, suppliers, collaborators and contractors

Manage crisis communications with the support of Marketing Director and D&AD senior leadership team

Skills/experience

Hands-on experience planning and implementing global media, PR and external content strategies at brand level

An established network of existing journalists and contacts in the creative media space

Excellent knowledge of the creative industries, particularly agencies and studios within the advertising, design, digital and production worlds, as well as the media who cover them

A thorough understanding and working knowledge of digital media, current trends strategies

Proven ability to network with senior industry leaders and press

Understanding of social media relations and digital PR including SEO and link building

Excellent editorial skills, written and oral communication skills

Experience supporting, briefing and media-training spokespeople

Ability to juggle multiple complex projects, manage priorities and to tight deadlines

Experience coordinating and editing thought leadership, writing press releases, organising press briefings and compiling press packs

Experience evaluating and analysing PR and media results using digital PR tools

Additional, preferred skills:

Fluency in any of the following languages a bonus: Brazilian Portuguese, German, French, Mandarin, Japanese

D&AD is committed to diversity, equality, equity, inclusion and respect for all.  Providing a work environment in which all employees are treated with fairness, respect and dignity and which is free of discrimination, victimisation, bullying and harassment.   At D&AD we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Please email vanessa.knight@btinternet.com to let us know if you need any reasonable adjustments to be made for any part of the recruitment process.

In order to comply with the Prevention of Illegal Working, Immigration, Asylum and Nationality Act, you will need to provide appropriate documentation that proves that you are eligible to work in the UK.  

Due to the number of applications we receive, we regret that you will not be contacted unless you are shortlisted for an interview. If you have not heard from us within three weeks of the closing date of your application you should assume that you have not been successful on this occasion. 

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