Job title: Marketing and Programme Producer — D&AD Shift (local market)

Reports to: Senior Marketing Manager // Shift Producer

Hours: 2-3 days per week. Some evening and occasional weekend work is required.

Location: Remote / Working from Home / in Berlin or Hamburg

Salary: £26,000 per annum - pro rata

About D&AD

Founded in 1962, D&AD is an organisation that is all about the pursuit of creative excellence within advertising and design - inspiring it, celebrating it and enabling it. A fundamental way of us achieving this is through our world class learning programmes which upskill the current and future workforce.

Whilst our remit focuses on the advertising and design industry there is a broader goal, to demonstrate the positive impact that creativity can have across education, the economy and within society.

Purpose of job

Your role will be to collaborate with the team to bring Shift to life in Germany, for our first year in this market, and beyond, by supporting the effective marketing and delivery of Shift both before, during and after the night school.

What is D&AD Shift with Google?

Shift exists to challenge the idea that there is only one route into a creative career. College fees and other systemic barriers have prevented some of the best talent from becoming part of our industry. The creative industry needs to change the way we recruit. We need to look at creating alternative pipelines and alternative education channels, in order to change the balance.

Shift is a different kind of talent programme. A free, industry-led night-school for outstanding, untapped and fresh creatives who don’t have a university degree or industry networks but are looking to kick-start a creative career.

Meeting twice a week online and in agencies around Berlin and Hamburg, a group of 20 emerging creatives will work on briefs and creative challenges for 15 weeks, culminating in a showcase and paid placements.

Key responsibilities

BEFORE THE NIGHT SCHOOL

Leading up to the delivery of the programme, your main role will be working with the marketing team to help people find and apply to Shift.

• Drive increased in-market awareness through strategic audience outreach to communities, networks, platforms, associations, organisations and publishers where our target audience participate and consume content

• Build connections with key organisations and activate them to help us tap into and engage the Shift target audience in the local market

• Source and brief influencer talent, and manage end-to-end influencer campaigns to raise awareness of Shift and drive program applications

• Work with the Senior Marketing Manager (London) to design and implement digital marketing plans, campaigns, and communication tactics for D&AD Shift with Google to reach, engage and convert our target audiences in the market

• Implement appropriate tone of voice and ensure brand values are represented in communications and interactions with the audience across all channels

• Write and effectively position targeted, timely communications and messaging

• Keep marketing plans up to date, and measure, collate and report on campaign and marketing activity

• Work with the Senior Marketing Manager to manage outreach budget and make key decisions around best use of spend

• Work with the Senior Marketing Manager to brief freelancers and manage through creative concept delivery for digital communications and outreach assets

• Work with the Senior Marketing Manager to set up personalised, triggered customer communications

• Catalogue all marketing material to provide a historical record of activity and communication and ensure the shared digital filing system is consistent, easy to navigate and up to date

• Work with the Senior Marketing Manager to meet KPIs for outreach such as number of applications, traffic to website, engagement on social media, lead generation, and email open and click through rates.

AFTER THE NIGHT SCHOOL

After the night school, your main role will be to support our Shifters in to employment and help to share their stories.

• Be the contact for industry employers, in order to match-make and maximize employment opportunities for the Shifters

• Collaborate with the London based marketing team and external filmmakers to tell the stories of the Shifters

• Support D&AD PR team with post-showcase follow ups to profile Shifters with trade and consumer press in-market, support on interview set up or meetings with PR contacts

• A minimum of 2 years’ Marketing experience with a good grasp of Marketing fundamentals

• Social media marketing experience, especially knowledge of Gen-Z behaviours and trends

• An understanding of digital marketing concepts, tools and channels - particularly social media and content marketing

• Ability to take in-market insights and apply appropriate evaluation methods and techniques to tailor marketing decisions so they are appropriate for the market

• Ability to write compelling, engaging, on-brand marketing and social copy

• Confident speaking and writing in both German and English

• Experience of facilitating discussion and/or training

• Excellent interpersonal skills and confident networker and communicator

• Competent user of Google Drive/Sheets/Docs/Slides and Excel

• Some basic knowledge of Adobe InDesign is preferred but not essential

• Strong administrative and organisational skills with ability to manage many projects simultaneously and work under pressure to meet strict deadlines - organisational/time management skills are fundamental to this role

About you:

• You will be passionate about the creative industries, particularly supporting emerging and underrepresented creative talent to enter the creative industry. (Particular understanding of creatives coming from outside university routes in your local market is beneficial)

• You will be a Gen-Z expert with experience using social media content and campaigns to target and engage Gen-Z audiences

• You will be empathetic - a people person who has the time to listen and support others

• You will have excellent interpersonal skills and be a confident networker

• You are a creative problem-solver, willing to get stuck in to a variety of tasks

• You are a self-starter with strong organisation skills and the ability to work to tight deadlines and deliver projects on time

• You’re a team player

D&AD is committed to diversity, equality, equity, inclusion and respect for all.  Providing a work environment in which all employees are treated with fairness, respect and dignity and which is free of discrimination, victimisation, bullying and harassment.   At D&AD we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Please email vanessa.knight@dandad.org to let us know if you need any reasonable adjustments to be made for any part of the recruitment process.

In order to comply with the Prevention of Illegal Working, Immigration, Asylum and Nationality Act, you will need to provide appropriate documentation that proves that you are eligible to work in the UK.  

Due to the number of applications we receive, we regret that you will not be contacted unless you are shortlisted for an interview. If you have not heard from us within three weeks of the closing date of your application you should assume that you have not been successful on this occasion. 

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